# About Ironi

> Ironi started as one lifter's spreadsheet problem and became a free, AI-coached workout tracker. It's built and run by Brillness. The tracker is free for everyone forever; the AI coach is the one paid part (Ironi Pro). Page: https://ironi.brillness.com/about

## The story

For more than a year, every workout ended the same way: thumbs on a phone, typing sets into an Excel sheet between the gym door and the car. Hundreds of rows — reps, weights, dates — all faithfully recorded, none of it saying anything.

The sheet held the data but answered nothing. Was the bench actually going up? Which lifts were stalled? What should the next set be? Answering any of that meant scrolling, filtering, and mental math, usually mid-workout, usually skipped.

So we built the tool we wanted to exist: a tracker fast enough to live between sets. One tap to log. Last time's numbers already filled in. Every PR detected the moment it happens. A dashboard that turns a year of training into trends you can read in ten seconds.

Then AI made the obvious next step possible. Now a coach reads every finished session against your full history, tells you in plain words how it went, and sets your next targets. The thing the spreadsheet could never do is the thing the app does best.

Ironi is built and run by **Brillness** — a small team, opinionated product, no investors to impress. The tracker is free for everyone, forever, because the fastest way to build the best workout tracker is to have people actually training with it. The AI coach is the one paid part, priced like a protein bar, not a personal trainer.

## What we believe

- **Numbers are the hero.** No badges, no gamified fluff. Your weights, reps, and trends carry the app. If a screen doesn't make a number clearer, it doesn't ship.
- **Fast beats fancy.** A tracker you touch 25 times per session has to be instant — pre-filled sets, one-tap logging, zero loading spinners between you and the next set.
- **Your data is yours.** Your training history is never sold and never used for ads. We store what the app needs to coach you, nothing more. Delete it anytime.

## The journey

1. **The spreadsheet** — A year of Excel logging. A great archive, a terrible coach.
2. **The tracker** — One-tap logging built for the rack, with last time's numbers already on screen.
3. **The dashboard** — Weekly volume trends, PR detection, training splits, body-weight tracking. The data finally started talking back.
4. **The AI coach** — A review after every session, next targets, and full plan generation.
5. **Now** — Free to track for everyone; the AI coach comes with Ironi Pro. The roadmap is driven by people who train with it every day, including us.

## Links

- Home: https://ironi.brillness.com/
- Contact: https://ironi.brillness.com/contact
- Privacy Policy: https://ironi.brillness.com/privacy
- Terms & Conditions: https://ironi.brillness.com/terms
